Attack of the Customers

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#ad - An attack can go global in a matter of hours. In these pages, you'll learn how to respond effectively and how you can grow your business in the process. You no longer have the luxury of time to respond. It provides actionable strategies to prepare for and prevent disaster from striking your company. And it shows you how creative engagement can turn critics into raving fans.

As this book shows with fascinating real-world examples, customers complain because they care. Customers don't suffer in silence anymore. Attack of the customers shows how social media can be used to destroy as well as to build. Today they make their gripes public on the branded websites of the very businesses they attack.

Attack of the Customers #ad - Online customer attacks have struck some of America?s biggest brands, and the volume and scope is growing dramatically.

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So You've Been Publicly Shamed

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Riverhead Books #ad - Once their transgression is revealed, collective outrage circles with the force of a hurricane and the next thing they know they're being torn apart by an angry mob, jeered at, demonized, sometimes even fired from their job. A great renaissance of public shaming is sweeping our land. We are defining the boundaries of normality by ruining the lives of those outside it.

We are using shame as a form of social control. Simultaneously powerful and hilarious in the way only jon ronson can be, So You've Been Publicly Shamed is a deeply honest book about modern life, full of eye-opening truths about the escalating war on human flaws - and the very scary part we all play in it.

So You've Been Publicly Shamed #ad - The shamed are people like us - people who, say, made a joke on social media that came out badly, or made a mistake at work. Justice has been democratized. The silent majority are getting a voice. Now a new york times bestseller and from the author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame.

It's about the terror, isn't it?' 'The terror of what?' I said. The terror of being found out. For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile public shamings. But what are we doing with our voice? We are mercilessly finding people's faults.

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SEO 2020: Learn search engine optimization with smart internet marketing strategies

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#ad - March, 2018 - google's game-changing "Mobile First Index" is rolled out, completely overhauling how the search results are calculated. Seo 2020 covers these latest updates to Google's algorithm and how to use them to your advantage. Sneaky tricks to get local businesses ranking high with local SEO. 3. Important sEO concepts, from beginner to advanced.

2. First, let me tell you a little secret about SEO marketing. Most of the search engine optimization advice on the Internet is wrong!If you've browsed through search engine optimization advice online, you may have noticed two things:- Most SEO advice is outdated or just dead-wrong. Google's constant updates have made many popular SEO optimization strategies useless.

SEO 2020: Learn search engine optimization with smart internet marketing strategies #ad - Why is this so? Google are constantly evolving. August, 2018 - google releases an industry changing update, with some sites showing up to 50% decreases or increases in traffic, later titled the "Medic Update".4. Six insider sources to get expert SEO or Internet marketing advice worth thousands of dollars, for free.

7. October, 2019 - google releases their groundbreaking new BERT machine learning algorithm, with Google now understanding searches almost like a human.

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Strategic Brand Management

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Pearson #ad - Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.  . This is the ebook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

Create profitable brand strategies by building, measuring, and managing brand equity Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In  strategic brand management: building, measuring, 4th edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, and Managing Brand Equity , define, and measure brand equity.

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Strategic Planning for Public Relations

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Routledge #ad - Strategic planning for public relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It includes new research on opinions and practices within the discipline and covers several recent, award-winning public relations campaigns.

. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to myriad situations and organizations in the real world. This new fifth edition follows the same format as previous editions and includes numerous timely and real-world examples of cases and current events, along with classic cases that stand the test of time.

Strategic Planning for Public Relations #ad - It is a text intended for those serious about entering the rapidly changing professions of public relations and strategic communication. Ronald smith shows how to implement pragmatic, research-driven strategic campaigns used in public relations practice, and draws from his years of experience as a professional in the industry and his years of teaching in the classroom.

The approach used in this text is a threefold pattern: first, readers are exposed to new ideas, then see them in use, before finally being showed how to apply those ideas themselves.

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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition

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Business Expert Press #ad - As a public relations professional, measures, this book will guide you through the effective use of methods, and evaluation in providing grounded evidence of the success or failure of public relations campaigns. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research.

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition #ad - To help you keep up to speed with the exciting changes and developments of publications, measurement, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, and evaluation.

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and Why - The Unthinkable: Who Survives When Disaster Strikes

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Harmony #ad - It lurks in the corner of our imagination, a skyscraper, upending a house, almost beyond our ability to see it: the possibility that a tear in the fabric of life could open up without warning, or a civilization. In this magnificent work of investigative journalism, 000 people who found their way out of the world trade center on September 11, Ripley retraces the human response to some of history’s epic disasters, from the explosion of the Mont Blanc munitions ship in 1917–one of the biggest explosions before the invention of the atomic bomb–to a plane crash in England in 1985 that mystified investigators for years, to the journeys of the 15, 2001.

Today, tornadoes, hurricanes, nine out of ten Americans live in places at significant risk of earthquakes, terrorism, or other disasters. How will we react? what will it feel like? will we be heroes or victims? will our upbringing, an award-winning journalist for Time magazine who has covered some of the most devastating disasters of our age, our personality–anything we’ve ever learned, our gender, or dreamed of–ultimately matter?    Amanda Ripley, thought, set out to discover what lies beyond fear and speculation.

and Why - The Unthinkable: Who Survives When Disaster Strikes #ad - . Then it leads us home, smarter and stronger than we were before. Most unexpectedly, much better, she discovers the brain’s ability to do much, with just a little help. The unthinkable escorts us into the bleakest regions of our nightmares, flicks on a flashlight, and takes a steady look around. Ripley comes back with precious wisdom about the surprising humanity of crowds, the elegance of the brain’s fear circuits, and the stunning inadequacy of many of our evolutionary responses.

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Flawless Consulting: A Guide to Getting Your Expertise Used

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Pfeiffer #ad - It tackles the challenges next-generation consultants face, working in an increasingly virtual world, case studies, dealing with difficult clients, including more guidance on how to ask better questions, how to cope with complexities in international consulting, and guidelines on implementation. This third edition to peter block's Flawless Consulting addresses business changes and new challenges since the second edition was written ten years ago.

Also included are illustrative examples and exercises to help you cement the guides offered.

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The Market Research Toolbox: A Concise Guide for Beginners NULL

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SAGE Publications, Inc #ad - Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Understanding marketing research to make better business decisions  An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions.

Based on real-world experiences, author Edward F. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere.

The Market Research Toolbox: A Concise Guide for Beginners NULL #ad - Mcquarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches.

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The Trusted Advisor

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Free Press #ad - Green, and Robert M. The result is an immensely readable book that will be welcomed by the inexperienced advisor and the most seasoned expert alike. Galford to bring us the essential tool for all consultants, negotiators, and advisors. In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge.

Green and Robert M. Maister, Charles H. To demonstrate the paramount importance of trust, experiences, and examples -- successes and mistakes, the authors use anecdotes, their own and others' -- to great effect. Bestselling author David Maister teams up with Charles H. The key to professional success, they argue, is the ability to earn the trust and confidence of clients.

The Trusted Advisor #ad - But technical mastery of one's discipline is not enough, assert world-renowned professional advisors David H. Galford.

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Ethics in Public Relations: A Guide to Best Practice PR In Practice

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Kogan Page #ad - Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.

Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field.

Ethics in Public Relations: A Guide to Best Practice PR In Practice #ad - Engaging and accessible, ethics in public relations offers a lively exploration of the key ethical concerns present in the public relations world today by way of practical tips and guidance to support those in PR and corporate communications. Ethical questions and dilemmas are inherent to public relations, and ensuring that practitioners operate ethically is fundamental to the professionalism and credibility of the field.

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