As this book shows with fascinating real-world examples, customers complain because they care. Customers don't suffer in silence anymore. Attack of the customers shows how social media can be used to destroy as well as to build. Today they make their gripes public on the branded websites of the very businesses they attack.
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We are using shame as a form of social control. Simultaneously powerful and hilarious in the way only jon ronson can be, So You've Been Publicly Shamed is a deeply honest book about modern life, full of eye-opening truths about the escalating war on human flaws - and the very scary part we all play in it.
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It's about the terror, isn't it?' 'The terror of what?' I said. The terror of being found out. For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile public shamings. But what are we doing with our voice? We are mercilessly finding people's faults.
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Create profitable brand strategies by building, measuring, and managing brand equity Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In strategic brand management: building, measuring, 4th edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, and Managing Brand Equity , define, and measure brand equity.
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. Complex problem-solving and decision-making processes in strategic communication and public relations are turned into a series of easy-to-follow steps, flexible enough to be applicable to myriad situations and organizations in the real world. This new fifth edition follows the same format as previous editions and includes numerous timely and real-world examples of cases and current events, along with classic cases that stand the test of time.
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The approach used in this text is a threefold pattern: first, readers are exposed to new ideas, then see them in use, before finally being showed how to apply those ideas themselves.
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Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research.
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and Why - The Unthinkable: Who Survives When Disaster StrikesHarmony #ad - It lurks in the corner of our imagination, a skyscraper, upending a house, almost beyond our ability to see it: the possibility that a tear in the fabric of life could open up without warning, or a civilization. In this magnificent work of investigative journalism, 000 people who found their way out of the world trade center on September 11, Ripley retraces the human response to some of history’s epic disasters, from the explosion of the Mont Blanc munitions ship in 1917–one of the biggest explosions before the invention of the atomic bomb–to a plane crash in England in 1985 that mystified investigators for years, to the journeys of the 15, 2001.
Today, tornadoes, hurricanes, nine out of ten Americans live in places at significant risk of earthquakes, terrorism, or other disasters. How will we react? what will it feel like? will we be heroes or victims? will our upbringing, an award-winning journalist for Time magazine who has covered some of the most devastating disasters of our age, our personality–anything we’ve ever learned, our gender, or dreamed of–ultimately matter? Amanda Ripley, thought, set out to discover what lies beyond fear and speculation.
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Based on real-world experiences, author Edward F. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere.
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Green and Robert M. Maister, Charles H. To demonstrate the paramount importance of trust, experiences, and examples -- successes and mistakes, the authors use anecdotes, their own and others' -- to great effect. Bestselling author David Maister teams up with Charles H. The key to professional success, they argue, is the ability to earn the trust and confidence of clients.
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Ethics in Public Relations: A Guide to Best Practice PR In PracticeKogan Page #ad - Written by a leading academic in the field, this fully updated third edition of Ethics in Public Relations includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field.
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