Just My Type: A Book About Fonts

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Avery #ad - But where do fonts come from and why do we need so many? who is behind the businesslike subtlety of Times New Roman, the cool detachment of Arial, or the maddening lightness of Comic Sans and the movement to ban it? Simon Garfield embarks on a mission to answer these questions and more, and reveal what may be the very best and worst fonts in the world.

Typefaces are now 560 years old, but we barely knew their names until about twenty years ago, when the pull-down font menus on our first computers made us all the gods of type. Just my type investigates a range of modern mysteries, british, what inspires the seemingly ubiquitous use of Trajan on bad movie posters, including how Helvetica took over the world, German, and what makes a font look presidential, male or female, American, or Jewish.

Just My Type: A Book About Fonts #ad - A delightfully inquisitive tour that explores the rich history and the subtle powers of fonts. Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product that we buy. Gotham Books. This book is a must-read for the design conscious that will forever change the way you look at the printed word.

From the typeface of beatlemania to the graphic vision of the Obama campaign, fonts can signal a musical revolution or the rise of an American president. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Garfield unravels our age old obsession with the way our words look.

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Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students

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Princeton Architectural Press #ad - Throughout the book, visual examples show how to be inventive within systems of typographic form—what the rules are and how to break them. Thinking with type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. Our all time best selling book is now available in a revised and expanded second edition.

Thinking with type is a type book for everyone: designers, writers, students, editors, and anyone else who works with words. Princeton Architectural Press. This revised edition includes forty-eight pages of new content, lining and non-lining numerals, including the latest information on style sheets for print and the web, font licensing, as well as information on captions, the use of small caps and enlarged capitals, the use of ornaments and captions, mixing typefaces, and hand lettering.

Thinking with Type, 2nd revised and expanded edition: A Critical Guide for Designers, Writers, Editors, & Students #ad - The popular online companion to Thinking with Type www. Thinkingwithtype. Com has been revised to reflect the new material in the second edition.

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The Elements of Typographic Style: Version 4.0: 20th Anniversary Edition

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Hartley and Marks Publishers #ad - Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, with a thorough revision and updating of the longest chapter, "Prowling the Specimen Books, and historical, this edition is completely updated, theoretical, " and many other small but important updates based on things that are continually changing in the field.

Hartley Marks Publishers. Princeton Architectural Press.

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The Anatomy of Type: A Graphic Guide to 100 Typefaces

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Harper Design #ad - The full character set from each typeface is shown, and the best letters for identification are enlarged and annotated, anatomical details, and the finer, revealing key features, often-overlooked elements of type design. Hartley Marks Publishers. A visual treat for anyone who loves fonts and typographic design.

The anatomy of type explores one hundred traditional and modern typefaces in loving detail, with a full spread devoted to each entry. Harper Design. It is a visual send-up of some of the world's most beloved typefaces, beautifully displayed in vibrant color. Containing in-depth information on everything from the designer and foundry, the year of release, and the different weights and styles available, The Anatomy of Type is more than a reference guide to the intricacies of typeface design.

The Anatomy of Type: A Graphic Guide to 100 Typefaces #ad - Princeton Architectural Press.

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The Graphic Design Idea Book: Inspiration from 50 Masters

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Laurence King Publishing #ad - Harper Design. Princeton Architectural Press. Themes covered include form, narrative, ornament, type and image, color, simplicity, and wit and humour. Hartley Marks Publishers. Laurence King. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas.

This book serves as an introduction to the key elements of good design. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

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Never Use Futura The history of a typeface

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Princeton Architectural Press #ad - Hartley Marks Publishers. Never use futura is illuminating, but for anyone interested in how typefaces are used, not just for type nerds, reading, take on meaning, sometimes playful, and become a language of their own. Laurence King. Douglas thomas traces futura from its bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, motion pictures, logos, and advertisements.

Harper Design. Indeed, futura is one of the most used fonts in the world today—the typeface of modern design—more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it.

Never Use Futura The history of a typeface #ad - . It's everywhere, the artworks of barbara kruger, domino's pizza boxes, including the moon on the commemorative plaque left by Apollo 11 astronauts, Absolut Vodka bottles, Nike sneakers, and Jenny Holzer, Ed Ruscha, 2001: A Space Odyssey credits, and Red Bull cans. Futura and its typographic offspring have been the face of presidential campaigns from Richard Nixon to Hillary Clinton.

Princeton Architectural Press.

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Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students Design Briefs

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Princeton Architectural Press #ad - Hartley Marks Publishers. Type on screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age. The long awaited follow-up to our all-time bestseller Thinking with Type is here. Princeton Architectural Press. Type on screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications.

Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to apply principles of animation to text, functional text and navigation, how to style beautiful, and how to generate new forms and experiences with code-based operations.

Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students Design Briefs #ad - Harper Design. Laurence King.

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How to Be a Graphic Designer without Losing Your Soul New Expanded Edition

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Princeton Architectural Press #ad - Harper Design. Laurence King. How to be a graphic designer offers clear, concise guidance along with focused, no-nonsense strategies for setting up, running, and promoting a studio; finding work; and collaborating with clients. This new, ethics, and global trends that include social responsibility, expanded edition brings this essential text up to date with new chapters on professional skills, the creative process, and the rise of digital culture.

Princeton Architectural Press. The book also includes inspiring new interviews with leading designers, Stephen Doyle, Dmitri Siegel, including Jonathan Barnbrook, Ben Drury, Paul Sahre, Sophie Thomas, Sara De Bondt, and Magnus Vol Mathiassen. Published to instant acclaim in 2005, our best selling how to Be a Graphic Designer without Losing Your Soul has become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers.

How to Be a Graphic Designer without Losing Your Soul New Expanded Edition #ad - Hartley Marks Publishers. Princeton Architectural Press.

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Logo: The Reference Guide to Symbols and Logotypes Corporate Identity Book, Branding Reference for Designers and Design Students Mini

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Laurence King Publishing #ad - Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace. Hartley Marks Publishers. Harper Design. The next time you are tempted to design a logo, take a look at this book.

Laurence King. More than 1300 logos are grouped according to their focal form, animals, crowns, illustrative type, symbol and graphic associations into 75 categories such as crosses, stars, people, handwritten, etc. Chances are, it has already been done. Princeton Architectural Press. Princeton Architectural Press.

Logo: The Reference Guide to Symbols and Logotypes Corporate Identity Book, Branding Reference for Designers and Design Students Mini #ad - Highlight logos are shown in colour. By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. To emphasize the visual form of the logos, they are shown predominantly in black and white.

By raising the bar, this wonderful resource will make better designers of all of us. Michael bierut of pentagram DesignThe logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. Laurence King Publishing.

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How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and Every Once in a While Change the World 

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Harper Design #ad - In his entertaining voice, the artist walks us through each from start to finish, preliminary drawings including full-size reproductions of the notebooks he has maintained for more than thirty-five years, working models and rejected alternatives, mixing historic images, as well as the finished work. Laurence King Publishing.

Princeton Architectural Press. Featuring more than thirty-five of his projects, make people cry, explain things, it reveals his philosophy of graphic design—how to use it to sell things, make things look better, make people laugh, and every once in a while change the world. The first monograph, saks fifth avenue, and the new york jets, the new york times, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, and manifesto by Michael Bierut, design manual, the Yale School of Architecture, and reflects eclectic enthusiasm and accessibility that has been the hallmark of his career.

How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and Every Once in a While Change the World  #ad - Protégé of design legend massimo vignelli and partner in the new york office of the international design firm pentagram, the New York Jets, Michael Bierut has had one of the most varied and successful careers of any living graphic designer, Harley-Davidson, Princeton University, the Atlantic Monthly, the Brooklyn Academy of Music, Billboard, serving a broad spectrum of clients as diverse as Saks Fifth Avenue, the William Jefferson Clinton Foundation, and the Morgan Library.

How to, bierut’s first career retrospective, is a landmark work in the field. Specially chosen to illustrate the breadth and reach of graphic design today, each entry demonstrates Bierut’s eclectic approach. Princeton Architectural Press. Hartley Marks Publishers.

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Why Fonts Matter

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Ginko Press #ad - They're hidden in plain sight, they trigger memories, associations and multi-sensory experiences in your imagination. You may not believe it, but fonts can change the meanings of words right before your very eyes, alter the taste of your food, evoke emotional responses and reveal their users' personalities.

Graphic designer sarah hyndman specializes in exploring how fonts influence us as type consumers; Why Fonts Matter synthesizes Hyndman's 20 years of experience as graphic designer with her typographic research and the findings of experimental psychologists and neuroscientists. Laurence King Publishing. Princeton Architectural Press.

Why Fonts Matter #ad - Laurence King. Hartley Marks Publishers. Harper Design. How to. Understand the science behind how fonts influence what you read. Take a look at the experiences and associations typeface evokes. Fonts have different personalities that can create trust or mistrust, give you confidence, make things seem easier to do or make a product taste better.

. Princeton Architectural Press.

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